“Coffee Capital of the World” is now home to the Melbourne HUB where visitors can dive into the various brands of the Group.
The showroom features separated fully immersive areas from LaCimbali, Faema, and Slayer has been designed in such a way that allows each brand to become their own protagonist.
Taking advantage of the spaces original warehouse charm, the bold steel, timber and stone finishes provide for a modern industrial, mid century clear aesthetic that pays homage to brand identities and allows for the products to speak for themselves.